A brand as solid as concrete
We turned 25 years of expertise into an identity ready to compete nationwide.
Joarca y Dos did not need to invent a new story. It already had a strong track record, experience on demanding projects and a professional approach. The problem was that its visual identity did not fully communicate the company's scale, reliability and ambition.
Its 25th anniversary marked a turning point: a generational handover, a more national outlook and the need for a recognisable, memorable brand ready to work with major construction companies.
We developed a new visual identity that feels modern without losing professionalism, substantial without losing approachability, and solid without relying on predictable industry conventions. A cleaner, stronger and more recognisable brand, designed for building sites, sales materials, vehicles, uniforms, signage and every point of contact with clients, suppliers and teams.
We built a complete visual system: logo, symbol, colour palette, typography, corporate applications, vehicles, workwear, stationery, presentations, website, sales brochure and everything needed for the 25th-anniversary event, where the new identity received an enthusiastic welcome.
The result was a stronger, more recognisable identity that better reflected the company Joarca y Dos already was, but whose capabilities were not always apparent from the outside.
A brand ready to move beyond a small or local image and take its place as a specialist, dependable company capable of delivering major projects nationwide.
