Capture, entertain, convince

For

Globalcaja

industry

Banking

Branded content

Naming

Brand strategy

Audiovisual production

Campaigns

Globalcaja wanted to position itself as a relatable ally that speaks clearly and helps its community defend against online scams. They asked us for a comprehensive solution that would combine entertainment, education, and business results.

Protect your community's habits through concise narratives

Cybercrime now accounts for nearly 20% of all crime in Spain, yet most users cannot identify a scam. This includes customers of any financial institution, who are prime targets for online fraud.

Globalcaja faced a dual challenge: to educate and to connect. This led to a branded content miniseries on cybersecurity, featuring a direct, emotional, and memorable format. Each episode uses visual assets and fast-paced scripts to maintain engagement during longer explanations, which we then repurpose into short clips for the editorial calendar.

client

Globalcaja

challenge

Position a regional bank as a cybersecurity leader against national giants, without losing the brand's approachable nature.

solution

A collection of content with a unique verbal and visual identity, designed to capture the viewer, strengthen the brand, and raise awareness.

our role

Branded content

Naming

Brand strategy

Audiovisual production

Campaigns

Content designed to prevent incidents and improve brand perception

From concept and naming to final dissemination, we build a compact experience: Episodes Brief, visually striking and full of insights. We provide strategy, narrative and technical execution for a campaign that talks face to face, without technicalities or alarmism, but in a simple and memorable.