A world-class education offering

For

Afi

industry

Education and Finance

Web Design

Graphic Design

Branding

UX/UI

Afi Global Education needed more than a way to showcase its courses: it needed to help people choose. The new platform had to organise a broad, diverse and constantly evolving education offering without turning navigation into a maze or making internal management unworkable.

How do you reach more than three different audiences with one website?

Afi Global Education needed a website that could organise a broad, diverse and constantly evolving education offering, with a visual identity of its own that still belonged within the Afi parent brand.

The challenge was not to display lots of courses. It was to help each visitor find the right one.

client

Afi

challenge

Afi Global Education had a clear need: to build a website from scratch that brought its entire education offering together, recognising that programmes differ in their audiences and in the type and amount of content they need.

Choosing a full-time master's degree is different from choosing an executive programme.
A professional certification needs a different explanation from a summer course.
A young student is not looking for the same things as a working professional or an experienced executive.

The website had to accommodate those differences without requiring the client to maintain dozens of separate designs in the backend.

The challenge was to build a system: flexible on the outside, easy to use on the inside.

solution

We designed a platform around an adaptable CMS in Webflow, able to generate different page layouts from the content entered.

We organised navigation around several entry points: programme type, subject area, study format and learning needs.

The website works like a compass: guiding visitors without oversimplifying their choices.

our role

Web Design

Graphic Design

Branding

UX/UI

A visual experience that moves beyond the traditional, institutional image of the financial sector.

We aimed for a professional, international and modern website: digital, clear and refined, with a strong human presence. We animated each detail to make the whole experience feel more interactive and polished.